Highlights

AIWPA envisions propelling the Indian wine industry to Rs 5000 crores by 2027 through sustainable development, self-reliance, and a fusion of art and science in production. As a dynamic and comprehensive vision, it is initiated by AIWPA and encapsulates the commitment to realizing the full potential of the industry.

Highlights

• 2010-2020: Focus on domestic market development, standards, quality wines, and research and development
• 2021-2024: Emphasis on government participation, uniform tax policies, special finance packages, and market access programs.
• 2024-2027: Continued domestic market development, global brand promotion, and establishment of world leadership.
• Global Market Penetration: Targeting key countries such as the UK, US, Germany, Sweden, and Japan, as well as nurturing smaller markets like Hong Kong, Singapore, Taiwan, Thailand, China, and Vietnam.
• Volume and Value Growth: Building wine market strategies, stabilizing the industry through current stock liquidation, expanding viticulture areas, and leveraging tropical fruits for international markets.
• Equilibrium and Sustainability: Developing mechanisms for industry equilibrium, adhering to wine standards, promoting quality, and advocating for uniform taxation.
• Research and Development: Continual focus on viticulture, viniculture, and skills development to stay at the forefront of innovation.
• Global Compliance: Supporting the Indian wine industry while adhering to WTO rules and initiating proper supply-demand mechanisms.