Presidents Vision

In a visionary stride towards the sustainable development of India’s wine sector, the President’s Vision for the All India Wine Producers Association (AIWPA) outlines a multifaceted strategy poised to reshape the industry landscape. At the forefront of this vision is the pursuit of new markets, both domestic and international, with a commitment to dismantling interstate barriers to facilitate the unimpeded flow of wine across the country.

The President’s vision extends beyond market expansion, delving into the pivotal arena of investment promotion. By organizing investor meetings, the AIWPA seeks to attract crucial investments that will fuel the modernization and growth of the Indian wine industry. Concurrently, the strategy envisions strategic promotional events, including business-to-business and business-to-consumer meets, strategically positioned in the top 20 metro cities. This initiative aims not only to raise awareness but also to stimulate increased consumption of indigenous wines.

International collaboration stands as a cornerstone, with the President’s vision emphasizing the importance of foreign tie-ups to infuse global expertise, technology, and market access into the Indian wine sector. Addressing persistent industry challenges, the vision is resolute in breaking the cycle of failures by reviving ailing wine units and forging strategic marketing tie-ups.

To fortify the entire wine value chain, the President advocates for the organized structuring of the industry through the establishment of a common marketing company. Simultaneously, the vision champions the creation of an indigenous identity for Indian wines, highlighting their unique qualities. Beyond economic ambitions, the strategy promotes cultural preservation through wine tourism, showcasing the rich heritage associated with wine production.

Central to the President’s Vision is the establishment of a dedicated wine institute, poised to become a hub for research, education, and skill development within the sector. As this visionary blueprint unfolds, it promises not only a revitalized wine industry but also a thriving and sustainable future for India’s viticulture.

Shri. Jagdish Ashokrao Holkar

Director- Flamingo Wines Pvt. Ltd.